You can’t deny it. Influencers will be even more important in many marketers’ strategies this year.
According to November 2016 research by eMarketer, almost 50% of marketers surveyed in the US said they would increase their budgets for influencer-focused campaigns in 2017. And with reports estimating that influencers on average generate $6.50 of revenue per $1 spent, you can see why marketers are all trying to get a slice of that pie.
With so many companies competing to grab the biggest influencers, it can feel near impossible to get your own influencer marketing activities going. Especially when you’re first starting out and don’t have the budget to pay off someone with a large following, how are you going to get that “influence” that you need? That’s where micro-influencers come in.
Characterized by their smaller audience sizes but higher engagement rates, micro-influencers in these past couple of years have largely been leveraged by smaller companies. But considering how the influencer marketing economy is developing nowadays, this should be changing very soon.
But don’t be fooled by the word “micro” — smaller doesn’t necessarily mean that you can be more lax. Here are a few tips for increasing your success with micro-influencers: