As 2016 has now drawn to a close, it comes time for us to reflect on the past and look forward to the future… and as digital professionals, publish a heck load of articles and whitepapers about “The State of ________ in 2017” (Fill in the blank with something related to digital).

I’m normally not fond of prediction articles like these, unless they’re well researched, but I’m finally taking a shot at making my own. Because I feel it’s important for me to write something like this especially in the year in which I transitioned from being a mere college student and hobbyist online content creator to being a full-time professional digital marketer.

I know, I know. 6 months on the job is barely enough experience to really know an industry. But hear me out when I say that us Digital Marketing professionals are going to fare better in the long run by investing in some form of niche because face it, digital is going mainstream and we’re not going to continue being experts if we don’t up our game.